Learning Lab THREE

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Compare and Contrast the Craftsmanship

Creating a cluster of book trailers with a similar book provides great discussions and learning moments.Apple_MultiMedia.jpg


  • What are the strengths and weaknesses of each?
  • What elements did you find appealing or not?
  • For what audience is this trailer intended: teachers, librarians, parents, students, booksellers, others? How do you know? What would you change in this trailer and why?
  • Did you feel compelled to read the book? interested if time? turned off from reading it?
  • Which segments from each could be combined (mash-ups) to make a new trailer that's even better than either of the originals?
  • What advice would you give yourself for creating GREAT book trailers?


YouTube Trailers for Call of the Wild

  1. Call of the Wild by Jack London

  2. Call of the Wild by Jack London

  3. Call of the Wild by Jack London

  4. Call of the Wild by Jack London



YouTube Trailers for Swindle

  1. Swindle by Gordon Korman

  2. Swindle by Gordon Korman

  3. Swindle by Gordon Korman

  4. Swindle by Gordon Korman - a machinima (virtual world filming) re-enactment


EXTRA: Interesting backstory of how a writing assignment in middle school launched his publishing career:

Swindle by Gordon Korman's Commentary: Life as a Kid in Middle School